A lot of digital ink has been spilled over the mobile web versus native app debate, but it's time to call a truce.
Mobile apps on their own drove the majority of mobile usage at 54 percent. User activity is concentrated within a handful of an individual's most-frequented apps.
Nearly 50 percent of all time spent on apps occurs within a user's most commonly used app.
And about 8 out of every 9 minutes is spent among that user's top five apps.
If app users are selective and dedicated; mobile web audiences are the casual daters.
Mobile web audiences are growing twice as fast as mobile app audiences, but as the size of the mobile web audience rises, the depth of engagement declines, com Score reports.