"It was opportunistic," said Sam Yagan, CEO of IAC's dating division, Match Group.
Free chat on dark cavern - Online dating domination
Match Group has become the fastest-growing revenue stream in Diller's strange mishmash of media properties, which includes the Daily Beast, Vimeo and
Last year it accounted for a quarter of total revenue.
"They have been very aggressive and bought companies that were very well-placed strategically and by design.
Brian Schechter and Aaron Schildkrout thought that they had found the one.
Online dating is a saturated marketplace in which one behemoth - Barry Diller's IAC/Inter Active Corp - has staked out a near monopoly. The dating space, they realized, was already spoken for - IAC counts heavyweights Match.com, Ok Cupid and Tinder among its portfolio. "IAC owns online dating," Schechter told Fortune in January.